Framing the Follicle: The 2015 Initiative’s Media Playbook and the Half-Life of a Fertility Headline
A reconstruction of the 2015 consortium’s press releases, media-training binders, and embargoed interview schedules shows how fertility science was packaged for U.S. audiences. Read as part of the scientific record, these materials reveal which claims outran their evidence—and why some headlines from 2015 still echo in clinics today.